We're proud to bring you the new Reflective Bag & Backpack in collaboration with German Notabag!

The Reflective Bag & Backpack is a clever combination of a bag and a backpack made from high visibility material. With a pull of the straps it quickly transforms from a bag to a backpack and is ideal for cyclists since its design lets you use both hands for riding.

"Dieter Rams’ Ten Principles of Good Design were my mantra during the process of developing Notabag. I’m somewhat obsessed with simplicity and functionality, and wanted to apply that approach to every aspect of Notabag.” Adnan Alicusic, founder of Notabag. 

“When Adnan approached us with his enthusiastic personality and showed us the Notabag, I knew right away that I wanted to do something together with him. The Notabag was already near perfect but making it reflective adds a useful function for cyclists. Not only does it enhance safety, but it also gives the bag a sharp look both in daylight and when lit up by beams of headlights.” Mattis Bernstone, Creative Director of Bookman

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Notabag is a young German brand and represents the same-named product, which was introduced in December 2012 through the Kickstarter crowd-funding platform. Notabag is a smart combination of a bag and a backpack. It is an environment-friendly solution that simplifies the active, on-the-go lifestyle.

Notabag founder Adnan Alicusic was inspired to create Notabag during a real life challenge, where a shopping bag on a bike’s handle bar almost led to fatal situation in a city traffic. He found himself stuck between the cars during the busy traffic and the shopping bag made the situation worse by limiting his ability to manoeuvre the bike. Wishing the he had a backpack with him, Adnan started to visualize a simplified solution to transform a bag into a backpack.