Bookman signs three-year partnership with Pro Triathlete, Lisa Nordén.

Bookman signs three-year partnership with Pro Triathlete, Lisa Nordén.

Bookman Urban Visibility signs three-year partnership with Pro Triathlete and Olympic silver medalist, Lisa Nordén. This weekend, she will compete in the Ironman World Championships in St. George, Utah.

Bookman AB and Lisa Nordén have announced an ambassador partnership for the next three years. The partnership will include bicycle lights, headlamps, lights for running as well as reflective products to be safe during training for Lisa as well as Team Bauhaus and Bauhaus Sports club. Lisa will also assist Bookman in its product development with feedback and testing.

"We are super excited to start this partnership with Lisa. We are huge fans and know very well the amount of hard work she is putting in. Lisa is very meticulous in everything she does so getting her expertise and feedback on our products and developments will be invaluable for continuous improvement and innovation helping professionals as well as non-professionals to be safer.” - Victor Kabo, Co-Founder of Bookman

Victor continues, “We are also very happy if we can make those long hours of training, often in the dark, a bit safer and fun, hopefully contributing to great results on the Ironman scene.”

This weekend in St. George, Utah will be the first official race under the partnership for Lisa as she competes for the win in the IRONMAN World Championship. You will be able to recognize Lisa in her Aero helmet decorated with Bookman Urban Visibility logo.

“Having used Bookman's products for a long time before I’m super happy to join this partnership with Bookman, knowing I will be well equipped and safer on my many hours of riding my bike as well as running. I’m also a big fan of their mission to save lives in traffic, and if I can support that and inspire people to use visibility products, that would be fantastic” - Lisa Nordén, Pro Triathlete

Lisa Nordén running

About Bookman Urban Visibility

Bookman Urban Visibility is a Swedish brand within fashion tech that makes innovative visibility products for design-conscious people to see and be seen in traffic. Bookman creates a full range of visibility products such as lights and reflectors for both cyclists, runners and pedestrians, with their products already available in top retailers in 30 countries.

About Lisa Nordén

Lisa is a top international Triathlete and Olympic Silver medalist as well as a top level cyclists having won multiple national championships. Lisa is now competing in the longer Ironman Distance.  

  • Olympic Silver medalist & multiple ITU World Champion
  • Winner IM Lake Placid
  • Former SWE Road and TT Champion

Lisa Nordén on bike