Supporting the next generation of Swedish cycling

We are proud to announce our new partnership with Lucky Sport Cycling Team, marking a significant step in supporting the next generation of Swedish cycling. The goal is clear: to bring a Swedish cycling team to the starting line of the world’s most prestigious cycling race, the Tour de France.

Sweden has yet to be represented on cycling’s biggest international stage, and Lucky Sport Cycling Team is dedicated to changing this. For Bookman its a great way to support Swedish cycling talent while also gaining valuable insights for product development, as well as equipping the team’s promising cyclists with advanced performance gear as they prepare for future victories. 

Victor, our co-founder, strongly believes in this vision:

“Having a Swedish team in the Tour de France might seem unrealistic to some, but that's exactly why we want to support it. By partnering with Lucky Sport Cycling Team, we’re not only supporting their ambitious goals but also making sure their cyclists have high-quality performance products to help make this vision a reality.”

Lucky Sport Cycling Team is a newly founded Swedish team driven by strong ambitions and a clear focus on long-term development. The team has made a strong start to the season with Viktor Lychou achieving the teams first win. 

Victor continues:

“We believe progress begins with high goals and is achieved through determined action. By investing in Lucky Sport Cycling Team, we’re committing to something sustainable and long-term for Swedish cycling.”

Lucky Sport Cycling is an exciting new chapter for Swedish cycling, marked by ambitious dreams, and the goal of seeing Swedish cycling represented on the world’s biggest stage.