Bookman appoints BTI as US distributor
Bookman Urban Visibility, the Swedish brand known for its award-winning bike lights and visibility accessories, has appointed BTI as its official distributor in the United States, effective immediately.
“We are excited to work together with BTI on the US market,” said Victor Kabo, co-founder of Bookman. “Their vision to get more people on bikes resonates deeply with us, and I think they are the ideal partner for Bookman. With their broad network and strong relationships with independent bike shops, we will now be able to fulfill the growing demand from US dealers. We are looking forward to inspire more people to ride safely and in style across the US.”
Bookman is recognized for combining Scandinavian design with innovative solutions for cyclists, commuters and pedestrians. Through this partnership, BTI will make Bookman’s full range more accessible to US retailers, including the award-winning Volume bike light as well as the Curve Light, which received the prestigious ABC Mobility Award for outstanding product design.
“We are delighted to welcome Bookman to our portfolio,” said Riley Holmes, General Manager at BTI. “Their Scandinavian approach to design and their focus on both visibility and performance make them a valuable addition to our portfolio. We believe Bookman’s products will resonate well with our dealers, and we look forward to supporting their growth in the US market.”
About Bookman
Founded in Stockholm in 2011, Bookman Urban Visibility develops bike lights and visibility gear that serve commuters, urban explorers and performance-driven cyclists alike. With a Scandinavian design philosophy, Bookman combines form and function in a growing range of award-winning bike lights and visibility accessories.
About BTI
Bicycle Technologies International (BTI) is a privately owned distributor of bicycle parts and accessories based in Santa Fe, New Mexico. Established in 1993, BTI supplies more than 25,000 SKUs from around 400 brands and is one of North America’s leading distributors, offering nationwide service, support and logistics.
