Bookman appoints BTI as US distributor

Bookman Urban Visibility, the Swedish brand known for its award-winning bike lights and visibility accessories, has appointed BTI as its official distributor in the United States, effective immediately.

“We’re excited to welcome Bookman to our lineup,” said Riley Holmes, BTI’s General Manager. “Their clean Scandinavian design and strong focus on visibility and performance make them a great fit for us. We’re confident Bookman’s products will connect with our dealers, and we look forward to helping them grow in the U.S. market.”

Bookman is recognized for combining Scandinavian design with innovative solutions for cyclists, commuters and pedestrians. Through this partnership, BTI will make Bookman’s full range more accessible to US retailers, including the award-winning Volume bike light as well as the Curve Light, which received the prestigious ABC Mobility Award for outstanding product design.

“We are delighted to welcome Bookman to our portfolio,” said Riley Holmes, General Manager at BTI. “Their Scandinavian approach to design and their focus on both visibility and performance make them a valuable addition to our portfolio. We believe Bookman’s products will resonate well with our dealers, and we look forward to supporting their growth in the US market.”

About Bookman
Founded in Stockholm in 2011, Bookman Urban Visibility develops bike lights and visibility gear that serve commuters, urban explorers and performance-driven cyclists alike. With a Scandinavian design philosophy, Bookman combines form and function in a growing range of award-winning bike lights and visibility accessories.

About BTI
Bicycle Technologies International, based in Santa Fe, NM and Reno-Sparks, NV has been a distributor of technical cycling products and accessories since 1993. Offering over 23,000+ items and nearly 400 global brands to choose from, BTI supplies bike dealers with a wide variety of components, tools and staple items necessary to successfully run a profitable independent bicycle shop. In 2021 BTI restructured as an Employee Ownership Trust giving its staff a financial stake in the success of the company. See www.bti-usa.com